AI Palette
AI for rapid FMCG concept ideation.
Founded
2018
Founders
Som GanChoudhuri, CEO
Himanshu Upreti, Cofounder
AI Palette analyzed millions of online consumer conversations alongside brand data to generate product concepts that fit existing portfolios. Brands reviewed tailored ideas and accelerated innovation cycles—meeting unmet customer needs faster.
AI Palette exited to GlobalData in 2025.
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